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Product Detail :
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Provision Of Support To Potential And Existing Msmes
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| Tender Detail : |
Call For Proposals: Provision of support to potential and existing msmes
Objectives and Responsibilities
Organizations wishing to apply for the implementation of the SGP MSME initiative will be expected to provide courses in the following areas stated below and to have deep understanding of the African Continental Free Trade Agreement (AfCFTA). The organisation will then compile a plan of action to provide capacity development to potential and established MSMEs in order to enhance their ability to thrive as successful and independent businesses in Uganda including:
A. Provide training and tools to strengthen the capacities of nature positive MSMEs in four areas of value chain development.
1. Essentials of Business Planning
· Including but not limited to:
· Business model and strategy (market analysis, competition, strengths and weaknesses of the participants, business plan development)
· Basic accounting and finance
2. Understanding marketing and customers
· Including but not limited to:
· Marketing mix (Four P's: product, price, placement, and promotion)
· General marketing techniques
· Digital/Social Media Marketing Customer Experience
· Ethical marketing principles
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